"It is easier to lead men to combat, stirring up their passion, than to restrain them and direct them toward the patient labors of peace."Andre Gide
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The Fine Art of Relationship Marketing
“Quality and service are important, if you want to make a sale. If you want to keep a customer for life, keep your promises.” – Heidi Richards The buzzword these days is “relationship” marketing. Just what is it? And why is it important? Relationship ...
This Old Business...
Not long ago I was asked to come out and take a look at a business that had been around for about 10 years... but the owner was frustrated with the amount of money he was making. Here is the story of a natural food retail store located in New York State. ...
Work from Home
So you want to work from home. First you need to determine your expenses. You'll have household expenses, insurance, car, loans, food, clothes, and luxuries such as vacations and hobbies. On the positive side, you can look at how much you're saving if ...
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You've heard everywhere that submitting articles can increase your online exposure, but here's a quick run down of all the other benefits you can expect. Believe me, it really is worthwhile writing articles.
1. You'll brand your web site, business and yourself by submitting articles to ezines. You could include your name, business name, your credentials, web site address and email address in your resource box. With more articles published, your name will become synonymous with quality products.
2. You will become known as an expert on the topics you write about. This will give you and your business extra credibility which will help you compete against your competition.
3. Your article might also be placed on the publisher's home page. If they publish each issue on their home page this will give you some extra exposure.
4. You might get extra exposure if the ezine publisher archives their ezine on their site. People might want to read the back issues before they make the decision to subscribe.
5. You will get free advertising. This will allow you to spend your profits on other forms of advertising. You could buy advertisements in other ezines that don't publish your articles.
6. You might get extra income from people wanting to hire you to write other articles,
books, or even ask to speak at seminars. This is a great way to multiply your income.
7. You could allow ezine publishers to publish your articles in their free ebooks. Since people give them away, your advertising could multiply all over the internet.
8. You will get your article published all over the web when you submit it to an ezine publisher that has a free content directory on their web site. They'll allow their visitors to republish your article.
9. You'll gain people's trust. If they read your article and like it, they won't be as hesitant to buy your product or service. You will then be able to increase your profits.
10. You could get your article guaranteed to run in an ezine. You could agree to run one of their articles in your ezine if, in exchange, they run yours in their ezine. It's a win/win situation.
The real benefit of writing articles is that it is a long term promotion strategy. Yes, you will get traffic straight away, but as time goes on, your article will be picked up time and time again.
Roger Mayne is the author of 'Traffic For Words'. Never spend another cent on advertising when you learn the power of viral marketing articles. To find out more visit http://www.trafficforwords.com
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 Who Wins from India's Satyam Scandal? - BusinessWeek
Where’s Raju? That’s a question people in India are now asking. A day after his shocking confession of fraud at Satyam Computer Services, disgraced former chairman B. Ramalinga Raju’s whereabouts are unknown. The Indian media is reporting he ...
Verizon To Support Kindle Rivals - Redorbit.com
Verizon's head of device certification said he expects new rivals to Amazon’s Kindle electronic reading device in 2009. Tony Lewis told reporters during the Consumer Electronics Show (CES) in Las Vegas that he plans to certify rivals to the Kindle ...
Satyam scandal sparks demand for better governance - Newsweek
Recommended (6) The NEWSWEEK 50: Bernanke, Trichet, Shirakawa The Big Bang of Bailouts Who’s Responsible? Economic Crisis Hits Poor In India, China Obamanomics: Lessons for the President-Elect Samuelson: The Attack on American Affluence (NEW DELHI ...
Nine in '09: Maryland football - ESPN.com
After the excitement of the 2008 season it is difficult to imagine 2009 being any better. The assault on the record books will be difficult to duplicate, but there are several juniors who are already receiving national attention. While the class of ...
Twilight” Sequel Keeps Taylor Lautner - Eflux Media
Stephenie Meyer confirmed the fact that Taylor Lautner will keep his role as a werewolf in the new “Twilight” sequel. Lautner will still play as Jacob Black in “New Moon,” after a lot of rumors thought and announced the opposite. A lot of ...
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