"There is that in the glance of a flower which may at times control the greatest of creation's braggart lords."John Muir
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Can You Say No?
As a manager you are constantly being asked to do things - by your boss, by one of your fellow managers, by the head of another department, by one of your staff. Your working life is a constant bombardment of requests coming from all quarters. Your boss ...
How to use humor successfully in your business communications
For generations people have been saying that laughter is good medicine. And now the scientists have taken an interest it turns out great-grandma was right. The boffins have discovered that laughter releases helpful goodies in the body which boost your ...
Warning - This Lease Might Explode Any Minute
Mike Caringi, owner of a small New Jersey business that sells pumps, found himself facing a gut-wrenching dilemma last summer. Should he continue paying $ 1,500 each month for essential telecommunications services he no longer receives and for leased ...
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Copyright 2005 Cutts Group, llc
How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that weve got to come up with some grand plan in order to get our business skyrocketing again. Dont be fooled! Getting back on top of the market isnt as tough as it seems with these high-impact, easy-to-use fixes.
1. The Magic Number - 1
Implement a advertise 1 item at a time motto for your advertising strategy. Does that mean you cant SELL more than one item at a time? No... but wait until AFTER the sale.
When a customer sees more than one of a product offered at unbelievably low prices, hes confused. Which one is the better deal? Which one does he prefer? These questions encourage procrastination - one of marketings greatest thieves. Instead, offer the consumer a product that compliments his purchase in a nearby display... or even at the register. Youll make extra profits instead of losing a sale.
2. Outsmart Your Competitors
Your competition is looking for you in all of the usual places. Dont go there. Quietly look for new methods of advertising and new markets to target.
Niche markets provide the perfect sneak tactic for reaching new clients. Heres they key... sub-divide your current market into smaller, more specific niche markets. Familiarize yourself with the needs and concerns of the niche, then present yourself as the pro in their corner. Leave your competition in the dust with the intensity of new prospects that will come your
way.
Modernize an old marketing technique that still carries a wallop - postcards. Yeah, these small, inexpensive marketing tools still carry a personal message that is quick and easy to read, but with new high-impact colors and designs that capture the attention of readers. Your competition wont even know that youre using them!
3. Encourage Communication
Communication is crucial to understanding your consumers. Encourage questions before the sale, during the sale and after the sale. Make it easy and comfortable.
Provide convenient contact information on all of your sales materials, including Websites. If you find yourself overloaded with questions, create a frequently asked question page where clients can get the answers they need without claiming as much of your time.
Confused customers, tough competitors and communication mishaps wont steal profits from your account when you fix things up with the 3 quick tips.
Who is Allyn Cutts, and why should you care? Allyn has spent over 24 years helping businesses like yours find new customers and increase sales to current customers. Allyn is a marketing and sales fanatic, providing measurable marketing solutions that drive huge results for small-to mid-size business clients. Allyn works personally with clients to design and deliver off-line and on-line direct marketing strategies that focus on metrics and measurable results. You can learn more about Allyn Cutts at http://www.AllynCutts.com and you can call 610.437.4106 between 10 AM and 4 PM Eastern Time Tuesdays and Thursdays.
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Respectful Adult CommunicationAdvance for Speech-Language Pathologists and Audiologists, PA - 8 hours ago"The style of communication that we use with people with Alzheimer's influences how they feel about themselves and how well they respond to those providing ... |
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